What is the Objective?
The World Health Organization and the World Bank have identified AIDS prevention through Social Marketing as the Most COST-Efficient measure by which condom use has increased.

The major goal of PLP’s AIDS Prevention through Social Marketing Programme is to reduce the sexual transmission of HIV and other STDs targeted from the lower-income group people.

Why it can be implemented?
Price is the KEY!
A critical objective of any social marketing programme is to make the products available to even the least income group people. The key difference between commercial and social marketing is PRICE.

The approach of social marketers in this system is lowering the price and generate more sales which has distinct advantages, namely,

• The wide availability of affordable products.
• People place a higher value on products they shall pay for.

These same benefits ultimately contribute substantially to the overall policy of PLP social marketing.

How we are doing?
PLP is committed to providing quality services and products. PLP’s chief aim is to provide condoms at a price, which is affordable to the sexually active population.

To ensure quality of service, delivery and prices, PLP maintains consistent monitoring and evaluation programmes. These activities continue to reveal the success as achieved by PLP with some of the following result:

• Condoms sales in PLP have grown from 50 million pieces in 1998 to 250 million pieces in 2002, a remarkable 500% increase.
• Since it was established, PLP condoms had been sold to more than 60 countries.
• PLP now rank as No. 1, the largest condom producer in Malaysia, with 600 million pieces produced per annum.
  

Conclusion
PLP International Social Marketing Programme is necessary to have your supports, which is part of our goal and objectives in maximizing resources and strengthen AIDS prevention activities throughout the world.